In our video, we carfully placed particular items and located mise- en- scene carefully to imply an amplified meaning, the first example of this is when michael wakes up the the park, the beer cans around him promote how he fell asleep on the bench due to being drunk, this connotes that he has been heavily drinking because he has a problem in his life which is later explained as the music video progresses.
His drunk state is then fully identified as he manages to fall over in the video, which represents how he can not stand on his own two feet due to him being dependant on the woman he loves.
Later in the video there is a extreme long shot of Michael on his own, this represents his lonely state as the street he is on is deserted and no one is on it, this represents that he is in his own world on his own and that no one is there for him.
There is then parallel editing as there is an image of Michael and Bethan together, the light filter creates as nostalgic representation that Michael was once happy and that it connotes why he is now upset, because he is on his own.
The video also inserts an implied meaning in the performance, there are frequent places where Michael is smiling throughout the performance which connotes that all in all, the storyline is fictional and the main protagonist is actually happy, this is important for the target audience as they would rather buy music of a positively influenced artist, rather than a negatively influenced artist.
Another shot of the performance is when Michael is in the red polo, he begins to use paralinguistic features to express his passion towards the song, this promotes that the artist is real and passionate in what his Career is.
There is then a sped up motion of Michael sat on the wall, this represents him wasting time due to not having anything important to do now that the one he loves has gone.
A image was then shown of Michael running frantically, this is evidence to needing the one he loves as he is using up all his energy to find the girl in the video.
There is then a shot of Michael looking back to see Bethan standing in front of him,there is also a long two shot of the two characters,the shocked look on his face represents that he is so surprised that he actually found the one that he loves after the split, it is almost a Hollywood styled happy ending set up which has been produced.
The defining image in the whole video is Michael walking away, this represents that he has had enough of feeling down and let down by the girl in the video, this is met by his power in walking away and understanding that there is a life after love.
There is then an image of Michael on grass opening his eyes, this represents that he is watching the clouds go by, he is happier with a simpler life.
The last image in the video is the light in the recording studio, this represents that there is always light at the end of a situation in life and that every bad aspect in life will one day be sorted out and we will all live peacefully.
By Michael Redmond
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