Thursday, 8 December 2011

Storyline of the Music Video

For our music video, we decided that we wanted to create a non-linear piece of work, the reason why is that it was easier and made more of an interesting storyline if there was parallel editing of a flash back within the video, the video starts with a performance start, it has the fist line lip synched by Michael, then the scene cuts to the narrative of Michael on the bench, in parallel editing terms, the areas where Michael is alone is continuity edited as it is a timeline of Michaels actions in the video, the clip with Michael and Bethan together are filtered to represent the change in time and manner in the video. The video is experimental as the last narrative clip in the video is Michael lying on the grass, this is taken from the filtered clip of Michael and Bethan together, this time Michael is on his own, and the reason for this is the mental image that he no longer has the person that he wants in the video.
By Michael Redmond

How does mise en scene and performance contribute to representations?

In our video, we carfully placed particular items and located mise- en- scene carefully to imply an amplified meaning, the first example of this is when michael wakes up the the park, the beer cans around him promote how he fell asleep on the bench due to being drunk, this connotes that he has been heavily drinking because he has a problem in his life which is later explained as the music video progresses.

His drunk state is then fully identified as he manages to fall over in the video, which represents how he can not stand on his own two feet due to him being dependant on the woman he loves.


Later in the video there is a extreme long shot of Michael on his own, this represents his lonely state as the street he is on is deserted and no one is on it, this represents that he is in his own world on his own and that no one is there for him.


There is then parallel editing as there is an image of Michael and Bethan together, the light filter creates as nostalgic representation that Michael was once happy and that it connotes why he is now upset, because he is on his own.


The video also inserts an implied meaning in the performance, there are frequent places where Michael is smiling throughout the performance which connotes that all in all, the storyline is fictional and the main protagonist is actually happy, this is important for the target audience as they would rather buy music of a positively influenced artist, rather than a negatively influenced artist.


Another shot of the performance is when Michael is in the red polo, he begins to use paralinguistic features to express his passion towards the song, this promotes that the artist is real and passionate in what his Career is.


There is then a sped up motion of Michael sat on the wall, this represents him wasting time due to not having anything important to do now that the one he loves has gone.


A image was then shown of Michael running frantically, this is evidence to needing the one he loves as he is using up all his energy to find the girl in the video.


There is then a shot of Michael looking back to see Bethan standing in front of him,there is also a long two shot of the two characters,the shocked look on his face represents that he is so surprised that he actually found the one that he loves after the split, it is almost a Hollywood styled happy ending set up which has been produced.



The defining image in the whole video is Michael walking away, this represents that he has had enough of feeling down and let down by the girl in the video, this is met by his power in walking away and understanding that there is a life after love.

There is then an image of Michael on grass opening his eyes, this represents that he is watching the clouds go by, he is happier with a simpler life.

The last image in the video is the light in the recording studio, this represents that there is always light at the end of a situation in life and that every bad aspect in life will one day be sorted out and we will all live peacefully.


By Michael Redmond

Notes on our initial planning and inspration for our music video

For our initial planning, we were always going to create a music video for a romantic setting, the reasons behind that we because, rather than editing a lot of special effects into our video, we wanted to create a clear cut product which the audience can enjoy and even relate to whilst watching the video.
Our inspiration for our planning came from music videos such as Rhianna- unfaithful and even a modern interpretation of Bon Jovi's - Always,
do create this we decided that we needed to create a music video for a soft rock artist or group who did not already have a music video for their song. Originally, we decided that we wanted to create an amplified narrative for U2- With or without you, as their original music video was a simple styled performance. After constant planning of our video we came to the conclusion that the video would start with an image of a guy and girl in love, then it will show that the girl had to go away, so the guy was going to get onto a train then and run away in the video, we decided that the whole video was going to be shot in black and white, in the end, we decided to reject this idea for the whole video as the colour of the parallel editing of Me and Bethan together would not be as significant if it was in a black and white filter, yet we did, in the end, decided to create some of the performance and one clip in black and white to keep to our original idea. we then decided that in the video, we were going to improvise and create Scenario’s which would make the main protagonist reflect the emotion that he feels out of place, then in the video, we were going to create a scene where he finds out his ex girlfriend has a new love,
this would upset him, yet throughout the video, there are images of people coming up to him and helping him out, they connote that people like him and how he is not on his own, yet he ignores all the help and walks away from the help, alone. There is then a cut scene to the protagonist in a deserted area holding a picture of the girl, who he once loved, the camera would then change focus from the shallow focus of the picture, to the deep focus of the girl standing right in front of him.
To create an original video, we then made the main protagonist walk away from the one he loves, this will represent his strength in life and how no one can ever become dependent on another person as they can always get over a tricky area in life.

In reality, our final draft of the video storyboard is similar to the original design, the reason for this is that we had a lot of different features that were entertaining and influential throughout the original storyboard planning, the main area we deleted in the original storyboard is the photograph being held by the main protagonist, the reason why we changed that was because we also decided that we wanted to change the song to the video, we decided that Ryan Star’s- Last Train Home was a more influential song for the style of video we were creating and we wanted to concentrate on having a scene on a platform throughout the video to illustrate the lyrics in the song.

By Michael Redmond

Copyright Issues

When we finally finished the editing process for our blog, we decided that for audience reaction on the video, we would post the video upon YouTube,the problem we faced with that is that we were breaking copyright grounds with WMG (Warner Music Group), because of this we were unable to embed the video on to the blog via embedding on YouTube and on a personal note, family members from around the world who wanted to see my final product were unable to easily access the video as they were no aloud to view it. To evade this problem we changed the format of the video from a quick time movie, to a MPEG-4 format, this compressed the mega bites and allowed it to be embedded through uploading it upon blogger itself.
By Michael Redmond

Shot List of a specific scene in our video

The shot list is from 02:56-04:04 in our music video, this part of the video is the most important part as the music reaches a climax and the narrative is about Michael actually coming into contact with his ex.

1- Extreme Long Shot - reflect his loneliness, he is on his own.

2. Medium Shot (performance)- The lip syncing represents his passion for the song.


3. Long Tracking shot- he walks onto the bus and the camera follows.

4. Long Shot of Michael running- at the bottom of the frame to represent how powerless he is no that he does not has his Ex.

5.Long Shot (Performance)- Shows the paralinguistic features as he lip sync's.

6.Long Shot- reverse zoom- creates an establishing shot to where he is, location wise.

7. Long shot (Performance)- slight low angle to show his dominant status in song.

8. Extreme long shot- establishes that his ex is walking upon the platform

9. Medium shot (performance)- closer shot reflects more performance emotion.

10. Long shot track to right- establishes Michael running onto the platform.

11.Extreme long shot- once again establishing his Ex getting closer towards the platform.

12.Long shot (Performance)- Paralinguistic features are still evident throughout the scene.

13. Medium Shot (Performance)- The change in length creates a greater development in identifying emotion in the performer.

14. Close up- (performance)- close up from the side to represent angled responses towards the audience.

15.Medium shot- the distant look on Michael's face connotes his fear.

16.Long two shot- The platform represent them meeting for the first time.

17. Medium Shot (Performance)- portraying emotion once again.

18.Long two shot- Represents the pause between one another.

19. Long shot track up- shows Michael's shaken state.

20. Long shot (Performance)- continuation of paralinguistic features.

21. Shot/reverse/ medium shot- represents Michael's and Ex's emotions towards one
another.

22.close up (Performance)-Reflects mass emotion in performer.

23. Long two shot- shot Michael walking towards ex, represent ending to video, vital moment.

24.Long shot (performance)-Calming down of emotion, represent ending of video.

25.Long two shot- Michael walking away represent his strength.

26. Medium shot of Michael lying on the grass, representing he is happier lone.

27.Long shot ( performance)- His sad look on Michael's face represent he is upset from the series of events.

28.close up (performance)- different angle to evident previous shot.

29. Establishing shot- of light to represent the cliche- light at the end of the tunnel.

By Michael Redmond

Monday, 5 December 2011

What is Goodwin's theory and how did we imply it into our music video ?

In our music videos, we attempted to imply Andrew Goodwin’s theory when creating our music video, his five areas that he concluded that the audience should look out for our:
-Thought beats – seeing the sound.
-Narrative and performance.
- Star Image
-Relation of visuals to song.
-Technical Aspects of a Music video.

Firstly, Goodwin’s fist aspect was creating a music video with “thought beats”, the implied meaning of this is to look into the structure and how it is set out to portray the star image of the performer or how it explains the narrative, an example of this theory in our music video is that when the song cut to the chorus, Michael (me), would be seen lip sync hing to the song, this reflects the power of the voice as for our genre of a soft rock ballad, the powerful voice and heart in the song is the most important aspect of the video to reflect the star image. Goodwin also portrayed the performer to be a storyteller of the narrative, that songs are stories, told by the artist, he says that a music video is a form of communication between the audience and the performer.
Goodwin’s second theory is that, a song fails to give a complete narrative and performance, because of the use of parallel editing music videos, it is only very rarely we see a full narrative or a full performance to a song, Goodwin also appraises that ignoring common narrative is important in their role of advertising the music to the target audience, examples of this in our music video is making Michael walk away from the girl at the end of the video, this is unorthodox and almost a juxtaposition compared to the lyrics and genre of the song. Goodwin says that the music video should have a repeatability factor which makes the target audience not become bored after repetitive viewing of the video, he also feels that including the star performer into the narrative structure of the video increases authenticity in the video and that creates a sense of realism among the audience along with a good use of lip syncing in the correct places.
Goodwin also believes that the star image has a major part to play in the music video, he feels that the star should show his development throughout the video, this would attract larger audiences, an example of this in our video is when in our music video, I have long hair through the narrative aspect, and my hair is cut throughout the performance, this could indicate that the performance is after the whole fiasco of the narrative and it reflects the star’s development of life through the video.
In the relations of visuals to the song, it is split into three categories within the narrative, Illustrate- which is setting images to compose along the lyrics of the video, Amplify- which means to have a style in your narrative which is similar to the lyrics and genre of the song, and Disjuncture- where the meaning of the song is completely ignored. Our video is mostly categorised as being Amplified, the reasons for this is the narrative is about the star performer looking for the girl in the video, it reflects how he is in love with the girl in the video, which is also apparent in the lyrics of the song as well, yet we did not mimic the actions of the narrative to the lyrics, an example of this would of been, if when the lyrics of “tears coming down”, if we were being illustrate, we would of had an image of him crying, we felt like this was insulting the intelligence of the audience as we feel like they would understand the narrative of our video without visual actions along with the lyrics.
The last aspect of Goodwin’s theory is the technical aspects of the video which fixes the video together, this can be throughout the camera work, movement, angle, Mise-en-scene, editing, sound and special effects. For the filming aspect of the course, we created long, medium speed cutting clips throughout the video to convey the slow ballad, yet compliment the powerful chorus; we had a lot of medium to long shots to engage the emotions of the performer to the audience along with the long shots to indicate what actions he is undertaking in the video. For the lighting and colour, we created a damp cloudy filter over the video to reflect the performers depression when not being with the girl in the video, we also included a bright ray filter when the performer was reminiscing over being together with the girl, this represented the areas in the video where the performer was once happy and now he is not. We also attempted to maintain a professional Mise-en-scene by making sure I wore the same clothes every time we filmed the narrative section, that is we were cutting a trimming videos, that a re-shoot of a particular shot was started in the same position the last clip ended, and the use of props, the microphone for the performance and the suitcase of the girl created authenticity within the video as it gave indication of what is happening through the narrative and performance of the video. We also used in some cases beats to cut to another clip in the video, this was usually done from the transfer of the narrative to the performance, evidence of this is to cut to the performance of the video as soon as the chorus began, this makes the video more entertaining for the audience as they have an overload of features used in the video to comment on and analyse.

Use of technology for communication purposes

Whilst filming for our music video, we decided that if we were going to work efficenly, we needed to cut out the via route
to Loreto College, so we deicided, that it was sensible to meet up in the locations we were filming in rather than all go as a group from college. The advance in technology made this process much more easier as we were able to instantly communicate with one another if any problems occured, a firm example of this is that once, we only decided where we were filming the night before the day we were actually filming, so we were all able to spread the word to one another instantly due to my smart phone, examples of this was i was inboxing Saba on facebook on the internet on my phone. I was then BlackBerry Messaging Abdul which is a unique feature of the actual BloackBerry company, and i was also using the "traditional" feature of texting Bethan, the use of my BlackBerry made the filming the process a lot more productive time as there was no albi to be late or lost as there was recorded Data then of where we were going to meet and what time.

By Michael Redmond